In a large bowl, dissolve the sugar in warm water, and then stir in yeast. Allow to proof until foamy (about 5 minutes).
Mix salt and oil into the yeast mixture.
Mix in flour one cup at a time.
Knead dough on a lightly floured surface until smooth (or use your dough hook/paddle on your stand mixer on low speed).
Place in a well oiled large bowl, and turn dough to coat. Cover with a damp cloth or plastic wrap. Allow rolls to rise until doubled in bulk, about 1 hour.
Shape rolls and place in a baking pan (grease the pan or spray with cooking spray). I use a half-sheet pan. Allow to rise for 30-40 minutes.
Bake at 350 degrees for 18-20 minutes, or until golden brown.
Brush generously with butter while still in baking dish.
It soaks in and adds the perfect buttery flavor and smooth texture.
Video
Notes
I preheat my oven for 60 seconds and then shut it off. It makes for the perfect warm spot for my rolls to raise.