Copycat Cinnabon cinnamon rolls at home! These viral TikTok cinnamon rolls are so easy to make and are loaded with cinnamon flavor, creamy frosting, and fluffy texture.
You might also like our quick-rise cinnamon rolls (90 minutes start to finish!) mini cinnamon rolls, or our pumpkin cinnamon rolls.

I'm not on TikTok so it takes viral trends a bit longer to make their way to me. Chances are, if you haven't heard of TikTok cinnamon rolls, you are in the same boat. I have a killer quick cinnamon roll recipe that I've used for years but was intrigued by the doctored-up cinnamon rolls that were making their way around online. I made them, then made my own tweaks, and OH. MY. GOODNESS. You'd never know that they are made from refrigerated cinnamon rolls.
Why I Like This Recipe
- Semi-homemade. The ingredients are a combination of packaged ingredients and simple tweaks that give them a homemade taste.
- Unique method for gooey cinnamon rolls. Refrigerated cinnamon rolls are coated in a mixture of heavy whipping cream, melted butter, brown sugar, cinnamon (with extra added), and vanilla (my own addition), then baked until golden. You can use whatever frosting you'd like, but I stuck with the frosting that came with the cinnamon rolls. EASY.
- Quick cinnamon rolls. These cinnamon rolls are ready to eat in under an hour, 45 minutes to be exact! Even my quickest cinnamon roll recipe isn't that fast.
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Tips and Tricks
- Use the frosting from the cinnamon roll package. No need to make your own homemade frosting; when combined with the cream and cinnamon mixture, the packaged frosting totally hits the spot!
- Longer bake time. Most cinnamon rolls bake up in under 20 minutes, but because these ones have a creamy base that needs to soak in, they require a longer baking time of 35 minutes. Don't worry, they will be gooey and delicious and not overdone.
- How to keep cinnamon rolls fresh. Cinnamon rolls are best served fresh, but can be reheated in the microwave for a few seconds. Wrap leftover cinnamon rolls in plastic for up to 3 days.
Ingredients
- Pillsbury Grands Cinnamon Rolls: If you use a different brand or size of cinnamon rolls, you'll need to adjust the baking time since they will probably be smaller.
- Heavy whipping cream
- Butter
- Brown sugar
- Ground cinnamon
- Vanilla
See the recipe card for full information on ingredients and quantities.
How To Make Viral TikTok Cinnamon Rolls
Step 1: Lightly spray a 9"x 13" baking dish with nonstick spray. Place cinnamon rolls in the baking dish. There will be 10 cinnamon rolls, which won't fit perfectly in rows. I do 2 rows with 3 rolls and 2 rows with 2 rolls. Set the containers of frosting to the side.
Step 2: Pour heavy whipping cream into the bottom of the pan and in between the rolls. Melt butter and mix with brown sugar, cinnamon and vanilla. Pour the butter and sugar mixture over the rolls.
Step 3: Cover the baking dish with foil and bake for 35 minutes. Uncover and bake an additional 5-10 minutes to allow the rolls to brown to your liking.
Step 4: Let cinnamon rolls cool for 10-15 minutes before spreading with frosting.
Serve warm.
TikTok Cinnamon Roll Adaptations
- Adjust the amount of butter/cinnamon/brown sugar glaze that you pour over the rolls. I think this amount is just right, but it's easy to adjust to your liking.
- Sprinkle cinnamon rolls with chopped pecans before baking.
- Spread rolls with homemade cream cheese frosting (you can mix the tubs of frosting that the packages came with into the homemade frosting).
- Add pumpkin spice to the butter/cinnamon/brown sugar glaze for a fall variation. Spread with maple frosting.
Cinnamon Rolls FAQs
Cinnamon rolls are best served fresh but can be reheated in the microwave for a few seconds. Wrap leftover cinnamon rolls in plastic for up to 3 days.
Most cinnamon rolls, even store-bought frozen ones, need to rise, but the pre-packaged cinnamon rolls in the refrigerator section do not. You can simply open and bake.
More Sweet Roll Recipes To Make
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TikTok Cinnamon Rolls
Ingredients
- 2 17 ounce packages of Pillsbury Grands Cinnamon Rolls (each package comes with 5 jumbo cinnamon rolls plus a small container of frosting)*
- ¾ cup heavy whipping cream
- 4 Tbsp. butter
- ⅓ cup brown sugar
- 1 teaspoon ground cinnamon
- 1 teaspoon vanilla
Instructions
- Preheat the oven to 350 degrees and lightly spray a 9"x 13" baking dish with nonstick spray.
- Open two packages of cinnamon rolls and place cinnamon rolls in the baking dish. Set the containers of frosting to the side.
- Pour heavy whipping cream into the bottom of the pan and in between the rolls.
- Melt butter and mix with brown sugar, cinnamon and vanilla. Pour the butter and sugar mixture over the rolls.
- Cover the baking dish with foil and bake for 35 minutes. Uncover and bake an additional 5-10 minutes to allow the rolls to brown.
- Let cinnamon rolls cool for 10-15 minutes before spreading with frosting.
- Serve warm.
Brandy says
Hi everyone! Brandy here, we've made these a few times and they always turn out delicious! Such an easy hack for gooey and flavorful cinnamon rolls.